Weight Watchers Yogurts by Yoplait
Yoplait are a licensee of Weight Watchers and create various products under this leading health brand.
Following an update of Weight Watchers brand guidelines, Yoplait needed to refresh their packaging to reflect the changes to the styling.
In response, Yoplait employed our services to create the following ‘new look’ packaging for their range of Weight Watchers Yogurt.
We created the designs in compliance with the guidelines, which were approved by both Weight Watchers and Yoplait.
The designs for these Weight Watchers Yogurt use a sky blue gradient background to hold the vibrant sun logo, emphasising themes of health and energy. The images are composed to show the deliciously fresh ingredients, clearly indicating the flavour of the product and enticing customers to purchase their favourite. A bold and modern font presents the product name and the easy-to-spot green calorie flash highlights other key benefits of these yoghurts as part of a healthy lifestyle.