Weight Watchers indulgent desserts by Yoplait
The images below show our recent rebrand of the indulgent range of Weight Watchers’ desserts by Yoplait.
Whilst the work we did on the ‘Melting Mousse’ range was an update of the existing packaging, Weight Watchers ‘Choc Pots’ were a new product within the indulgent line.
Both designs were informed by the latest branding guidelines with the modern typography for the product name and separate from the bright Weight Watchers logo, to help establish these as products in their own right. With an indulgent royal blue background and photography highlighting the ingredients of the product, the packaging design was created to sit comfortably alongside other luxury chilled desserts on the supermarket shelf. A green benefit graphic in the corner of the design provides other selling points of this low fat, low calorie dessert.
Below indicates earlier designs from Yoplait’s dessert range for Weight Watchers, which we also worked on. These earlier designs give an idea of how much the brand styling for these products have evolved.