Collective Creative were invited to take on the total rebrand of the The Workstation, a rapidly expanding network of shared work spaces, meeting rooms and virtual office services.
Following various consultations with the client, we created this simple black and green office chair logo with the brand name in casual font to get across two key ideas: 1) That there’s space for your business at The Workstation and 2) We’re flexible to meet the needs of you and your organisation. We also created the strapline ‘A base for your business’ to represent all aspects of their services, including on-site hotdesking/private office space as well as remote services including the provision of a registered business address and company comms packages.
From the rebrand, we redesigned the company website in line with the new style. Copy was rewritten and the website was restructured to focus on location and services, offering a more user-friendly experience. A further addition to the site was the facility to book meeting rooms online, making this process much easier for users to reserve a temporary meeting space in one of The Workstation’s business centres.
The rebrand was also extended out to all existing social media channels and we also created print and video graphics for the grand opening of The Workstation’s St Neot’s business centre.
We now also manage all digital marketing efforts including social media, email and content marketing.