Q Plumbing are a quick response plumbing company based in Kew. Q Plumbing came to us with their name but no logo, branding or marketing materials. So our first step was to create a logo that linked in to the prompt nature of their service, making a feature of the ‘Q’ in their name and using it to represent a stylized clock face and minute hand. We also added the strapline: ‘Quick Response Emergency Plumbing’ to specify the company area of expertise. The colour scheme of the branding incorporated a vivid orange background to reinforce the theme of urgency, building on this colour’s associations with emergency situations.
From the logo we developed a style that could be carried across all marketing materials and branded stationery. We created business cards, comp slips and a promotional postcard designed to be used in a leaflet drop in the local area.