Petty, Wood is a distribution company which holds a license to produce and distribute Weight Watchers Jams and Spreads.
We first designed two packaging ranges for them: 100% Fruit and Reduced Sugar Jam which worked out as 10 SKUs in total. We also created print advertisements for magazine which publicized the full range.
Later, they asked us to create new packaging following the update to Weight Watchers brand guidelines which we had also worked on. The updated packaging included changes to the logo, imagery, background and typography as indicated in the guidelines sent out by Weight Watchers to licensees of their brand.