A rapidly expanding health food brand, Nutriseed enlisted our skills and expertise to design a variety of items for their range of Cold Pressed Juices.
First off, was the packaging. We let the product speak for itself, with transparent product labeling to showcase the vibrant, all-natural, mouthwatering colours of their Cold Pressed Cleanse range.
From the design of the juice cleanse labels, we also created mock ups of lifestyle imagery as seen opposite alongside each of their main ingredients on a rustic wooden farmhouse table with soft, reinvigorating light from a window behind naturally illuminating the product. This image shows the full range of juices but we also designed compositions for each individual product.
Simplicity and purity was key for this brand, so we used white text throughout the packaging labels to create a striking contrast to the bold background of the juice inside.
Beneath the Nutriseed logo, each product in the range is numbered with a unique product name beneath. As part of a juice cleanse routine, each number represents the order in which each product is to be consumed throughout each day of a 3 – 5 day detox.
Underneath the number and name, serving size information is shown beside a small graphic to indicate the main ingredient/flavour of each juice product from carrot to cinnamon, broccoli, cucumber and beetroot.
As well as creating packaging for the new range of juice cleanses we also helped create materials for the marketing of this product, including and exploding delivery box as part of an e-marketing campaign.
We designed the packaging for the box for this promotion invited and encouraged all mailing list members who had responded to their campaign to photograph, share and start conversation about their delivery.
Aside from the exploding delivery box, we also designed a promotional flyer to provide more information about the full range of Cleanse Juices and the health benefits of the 3-5 day juice fast, in the same style.
We further assisted the marketing and promotion of the Juice Cleanse range by creating 3D mock-ups for use on the Nutriseed website. This imagery was used for banner ads on the homepage as well as on the website’s product pages, as shown below.