Leading childcare course provider, Babyem was looking for a rebrand and an update to their website.
Following consultations with our client, we designed a logo using a rounded ‘B’ which flowed into an ‘e’ (from the name Babyem) creating a shape representing childcare from the aspects of the parent and professional. Alongside this visual, rounded typography displays the brand name. Underneath, an informative tagline clearly describes the company’s area of expertise: ‘childcare courses for parents and professionals.’
Following more consultations with our client, this branding was then translated into a website design using neutral colours and playful and inviting imagery of children alongside parents and childcare professionals. We created the website in WordPress as Babyem needed a platform where they could easily update changes to their courses and other information. Once the design was complete, we spent some time giving them guidance on how to add and change the content on their website.
For this website, it was important for our client that users were able to book a place on their courses quickly and without fuss. So we built an online booking system into the website, which also allowed the team at Babyem to manage their bookings more easily.