Startups: Why Failure Is Not An Option

Startups: Why Failure Is Not An Option

According to Forbes, 90% of all business startups fail. It’s a statistic enough to make anyone on the verge of a new business venture shudder to their very core. But why does this surprise/shock? Failure is, after all, a very real possibility. And despite what you...
How Subtle Packaging Can Make Your Brand Stand Out

How Subtle Packaging Can Make Your Brand Stand Out

In a recent article in Marketing Week, Alain de Botton wrote an article about how ‘being loud and blatant’ when it comes to food packaging ‘is not the only way to get consumers to listen’. Using cereal packaging as an example, he discusses how this portable miniature...
How Food Packaging Design Can Influence Taste

How Food Packaging Design Can Influence Taste

Can packaging really affect the way something tastes? Coca Cola probably think so, especially following their less than successful introduction of a special edition white can in 2012 which was designed to raise funds for endangered polar bears. Soon after the...