Startups: Why Failure Is Not An Option

Startups: Why Failure Is Not An Option

According to Forbes, 90% of all business startups fail. It’s a statistic enough to make anyone on the verge of a new business venture shudder to their very core. But why does this surprise/shock? Failure is, after all, a very real possibility. And despite what you...
How Subtle Packaging Can Make Your Brand Stand Out

How Subtle Packaging Can Make Your Brand Stand Out

In a recent article in Marketing Week, Alain de Botton wrote an article about how ‘being loud and blatant’ when it comes to food packaging ‘is not the only way to get consumers to listen’. Using cereal packaging as an example, he discusses how this portable miniature...
How Food Packaging Design Can Influence Taste

How Food Packaging Design Can Influence Taste

Can packaging really affect the way something tastes? Coca Cola probably think so, especially following their less than successful introduction of a special edition white can in 2012 which was designed to raise funds for endangered polar bears. Soon after the...
4 Recent Changes to Facebook

4 Recent Changes to Facebook

And what they mean for Social Media Marketing Facebook never stands still for too long – and neither can it afford to. As a pioneer of the social networking age and the platform with the most active users worldwide (as shown in the graph below) it faces fierce...
Is it time to change your logo?

Is it time to change your logo?

Starting a brand style from nothing can be difficult. But changing an established brand has its own set of risks attached to it too. When you make style changes to your branding, what you’re really doing is asking your customers to change their visual associations...
Business – Don’t Take It Personally

Business – Don’t Take It Personally

“Don’t take this personally but -” Start a sentence like this and there are two things you can be sure of: It is personal Personally is exactly how it’s going to be taken But what about in the world of business – when it really isn’t personal?...